Tom Morton's Blog

Cannes (with the benefit of hindsight)

Last week I wrote an article for MAD BLOG predicting the likely winners of this year's Cannes Advertising Lions Award.  Mercifully the article went up a couple of hours before the first prediction came in - Gatorade's superb Replay Campaign trousering the PR and promo Grand Prix.  I hope the article is still relevant by the time the rest of the judging is finished.  

Election Strategy

With the Conservatives switching ad agency a month before polling day, here's my advice to Labour and the Tories in The Guardian

Brutal Simplicity

The Evening Standard took a look at how Labour and the Tories' campaigns have worked so far.  I weigh in with a few comments on the Tory campaign and how some younger Tory candidates are making good use of social media.

A cool acoustic track is no substitute for an idea

A piece from Marketing where I comment on why there are so few engaging mobile phone campaigns .

Brand Healthcheck

Every week Marketing magazine does a healthcheck on a famous brand and invites a rent-a-quote from the marketing industry for their comments.  Occasionally it's me.  Here's my diagnosis for Homepride and Volvo. 

Marketing Adwatch

A few Adwatches for Marketing Magazine, where I get to share my wisdom / carp about other people's campaigns.  I've written about Volkswagen's Polo Confidence, The National Lottery and Virgin Media's Powerful Stuff

What Makes A Good Endline?

Brands don't need a jingle.  They need a thought that can guide all of their marketing.  Here's my point of view in Campaign

Streetview Goes Live

Google Streetview is going to allow advertisers on to its remarkable service.  Here's me in Campaign hoping that they use it cleverly rather than just hijacking competitors or doing the neighbourhood equivalent of homepage takeovers.

The Brown Brand

The conversation about how to connect Gordon Brown with a sceptical public has been going on for as long as GB has been a public figure.  Here's me talking on The Daily Politics on BBC2 a couple of years ago about the Brown Brand.

Book Deal

So the Dr Johnson Project is becoming legitimate with a book deal.  It's in the Campaign diary, so it must be true.