Articles, opinions and TV appearances about brands, culture and politics from Tom Morton, strategy guy for Publicis UK Group. Opinions are my own, not my employer's, etc.
Last week I wrote an article for MAD BLOG predicting the likely winners of this year's Cannes Advertising Lions Award. Mercifully the article went up a couple of hours before the first prediction came in - Gatorade's superb Replay Campaign trousering the PR and promo Grand Prix. I hope the article is still relevant by the time the rest of the judging is finished.
The Evening Standard took a look at how Labour and the Tories' campaigns have worked so far. I weigh in with a few comments on the Tory campaign and how some younger Tory candidates are making good use of social media.
Every week Marketing magazine does a healthcheck on a famous brand and invites a rent-a-quote from the marketing industry for their comments. Occasionally it's me. Here's my diagnosis for Homepride and Volvo.
Google Streetview is going to allow advertisers on to its remarkable service. Here's me in Campaign hoping that they use it cleverly rather than just hijacking competitors or doing the neighbourhood equivalent of homepage takeovers.
The conversation about how to connect Gordon Brown with a sceptical public has been going on for as long as GB has been a public figure. Here's me talking on The Daily Politics on BBC2 a couple of years ago about the Brown Brand.