Economist article about how postmodern philosophers pre-empted what's happened in marketing - liberation, subversion, choice, the society of the spectacle. It's an interesting observation rather than anything new. And it doesn't add respect to what planners do - you don't justify your existence to a practical-minded client by quoting Roland Barthes. "Seriously, Alan, you've got to commit your brand to this, it's what Foucault would recommend." Props as ever to Russell Davies, who originally recommended the article.
http://www.economist.com/world/displaystory.cfm?story_id=8401159
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Nice to see all your recent posts. I agree the article's not very helpful. Of course marketing's going to at least try and adjust to the human state. That much seems obvious. But it's nice that someone's noticing these things. Especially ni an industry that seems to have a five minute memory.
Posted by: beeker | January 03, 2007 at 03:28 PM
The article is great. By all means, be inspired, but don't ever think literary theory will mean that much to clients.
Posted by: Will | July 23, 2007 at 08:37 PM