Like most posters, I have spent a lot more time on Facebook than on blogs in recent weeks. And I've been thinking about how advertisers could make use of the service. I'm no fan of most advertising activity on social network sites (big businesses hate protestors, so why do they behave like a mob of activists at a G8 summit with site takeovers?) And this fine article has got me thinking. Facebook Platform has made it easy to develop tools and applications for people to use on their sites. There are some 900 tools doing the rounds, from the Chuck Norris Fact Generator to a bookshelf where you can display your favourite reads. What a great opportunity for brands to develop useful tools for people. Where's the Carling Pub Recommender or the Sky TV Im Watching XYZ recommender or even the FHM Facebook Stalker? It's the perfect opportunity for brands to dip a toe into Branded Utility.
absolutely mate! bring on the advertools - red bull have had a crack
http://www.prblogger.com/2007/05/redbull-first-brand-on-facebooks-new-platform
Posted by: Faris | July 05, 2007 at 12:25 PM
I read that Facebook have had 40,000 applications to develop tools for the site since they opened it up last month. I'd be fascinated to see which brands get in on the act soon.
Posted by: tommorton | July 15, 2007 at 05:37 PM
dnku pqnxfobd ahqu ioyhsxrb spziaqyt hmtx sultopxb
Posted by: xervcsiyf uzgtxl | April 15, 2009 at 08:46 AM