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Talking TV

I made a very small appearance in The Guardian's Future Of Television supplement. Asked about the state of the medium, I paraphrased Steven Johnson's argument that this is a golden age of TV. Programme makers have to appeal to tighter audiences with shows that bear repeating, downloading or buying on DVD, which makes for more complex, edgy viewing. Johnson cites 24 and The West Wing as examples. I'd add Life On Mars and Mad Men to the list. It might make life harder for the ad industry as we can't buy big automatic audiences any more, by it makes life more rewarding for viewers.

Read the article here

March 10, 2008 in Infomedia Beelzebub | Permalink | Comments (2) | TrackBack (0)

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